Bye Bye Email Requirement


Excited to announce that we’ve finally gotten rid of a super annoying feature: the email ask. In the past, whenever you wanted to download a photo there would be this rather annoying email box that pops up.

Users complained. As they should. And were skeptical, as I would be. I mean why do you need an email address? Am I signing up for spam? What are you going to do with my email address and which fake one should i use?

Now, don’t get us wrong, while we are happy you provided an email, we weren’t planning to do anything with it (outside of sending you a copy of the image you just downloaded). Maybe a newsletter in the somewhat distant future, but we agree that it’s really not something needed.

I’ve mentioned this in earlier blog posts but basically, the reason the email ask box was there is we are using a plugin called Easy Digital Download (EDD). While the plugin works well, it’s not really meant for free downloads. And as it turns out, it was impossible to remove while using EDD. So long story short, we pulled the plug on it. To make the user experience seamless, we’ve replaced it with a button that simply gives what the user wants: an immediate full resolution image download.

So bye bye email requirement. We won’t miss you.

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